Why do they work so much better than what I am used to?

All of Emma’s Pure Essentials products are specifically formulated to retain moisture several hours longer than other commercial skin care products. The more moisture you retain in your skin, the fuller and fresher it looks. Used as day treatments under your normal makeup and as night creams before bed, these products work to provide your skin with continuous hydration 24/7. Lines and wrinkles are reduced and you are left with the softest skin you may have had in years!